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Inbound Marketer/Content Marketing Specialist

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Inbound Marketer/Content Marketing Specialist

Bricsys ®, a part of Hexagon, is a global provider of the BricsCAD® brand of engineering design software since 2002. We are relentlessly committed to the success of our customers by offering cost-effective, mission-critical CAD software with industry-leading product support. We have offices all over the world, partners in more than 80 countries, and 1,200 registered application developers. We have an exciting opportunity for a creative, results-focused, and talented content specialist to join our Creative Central Team. Your mission will be to help grow Bricsys’ brand awareness and engagement within the CAD industry by contributing to the development and implementation of our global content strategies. Reporting to the Central Executive Marketing Manager and working closely with cross-functional stakeholders, you’ll work on projects that span internal, external, and customer communications. You’ll be responsible for managing our content strategy and creating cut-through content for Bricsys’ news, articles, blogs and newsletters, as well as, seldomly help with our website and collateral content, as well as social media accounts to increase customer engagement, support sales enablement, and drive increased revenue for the BricsCAD family of products. As one of the Bricsys team’s go-to writers and editors, you’ll ensure consistency and quality across many different content forms, channels, and regions. You will provide copywriting support for long-form content and demand-generation initiatives and translate technical concepts into powerful messages for various target audiences and markets. The candidate will play a crucial role in helping determine the content that resonates with our target audiences throughout the different stages of the purchase journey, from initial awareness and understanding, to purchase and adoption. The role can be performed fully remotely 'based in the Netherlands' and is offered on a regular employment contract basis (no freelancing.) Create and optimize content assets for a variety of channels and marketplaces to drive awareness of Bricsys while maintaining brand, voice, and style. Build and maintain an integrated content calendar that helps attract, engage, and convert prospects into customers, and customers into vocal supporters of Bricsys. Partner with internal subject matter experts and business leaders to transform insights and important messages into articles, emails, brochures, videos, press releases and other content. Own and manage the Blogs, Articles and Newsletters, collaborating with Technical Marketing and Product teams to source, write, and publish the content. Provide copywriting support for the marketing team and other internal functions on promotional content, web copy, presentations, internal team updates and more. Analyze data to understand and report on content performance while informing the content strategy. Bachelor’s degree in Marketing, Communications, or a related field. Native-level proficiency in English. Proven track record (5+ years) of crafting engaging and original English-language content for a B2B technology company, as well as managing delivery across multiple formats, channels, and platforms. A digitally savvy communicator, with excellent writing, editing and proofreading skills, with the ability to produce content that resonates with technical and non-technical audiences. Firm grasp of SEO best practices and how to use data to optimize content and address audience pain points. Ability to work fully remotely, with the experience collaborating with diverse geographically spread teams and working in different time zones as needed. A self-starter who thrives in a fast-paced environment and can work independently – our team is dynamic, and you’ll wear many hats. Proficient at using digital tools such as ClickUp, Figma, SharePoint, Contentful, Sprout Social, Google Analytics and HubSpot to publish, manage and analyze content. Understanding of the CAD software market, customer journey, and the sales process. Experience in the technology/CAD/engineering or architecture industry is a real plus. Knowledge of tools such as Adobe Suite, video editing tools, and Social Channels (LinkedIn, Facebook, X, Instagram and YouTube). Autonomy in planning and designing your own work (guidance and collaboration possibilities are available). Shortlisted candidates will be contacted within 3 weeks of application. All inquiries and applications will be treated with the utmost discretion. Headhunters and recruitment agencies may NOT submit resumes/CVs through LinkedIn (or any other online platform) or directly to HR, managers and staff members. Bricsys is not responsible for any fees related to unsolicited CVs or applications and explicitly reserve its right to contact candidates presented in such unsolicited CV or application. Hexagon is a global leader in sensor, software, and autonomous solutions. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications.

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