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Marketing Expert


We are looking for a high-energy, data-driven Lead Generation & Sales person who combines a strategic mindset with a strong focus on calling and conversion. Your primary goal is to generate Sales Qualified Leads (SQLs) by reaching out to prospective students, guiding them through the recruitment funnel, and ensuring a smooth and engaging experience. This is a sales-first role where 60% of your time will be spent on qualification calls, following up on leads, and converting them into SQLs. You’ll collaborate closely with our marketing partners (such as an SEO agency, google ads specialist and a video marketing company) to maximize our inbound lead generation efforts and enhance the entire conversion funnel. Make daily qualification calls to prospective students. Guide leads through the funnel from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs). Collaborate with marketing partners to enhance lead generation through Instagram, TikTok, Facebook, and Google Ads. Work closely with Google Ads specialists and video marketing agencies to optimize campaigns. Improve the efficiency of inbound lead systems, email nurturing campaigns, and automated follow-ups. Continuously enhance and streamline the marketing-to-sales conversion process. HubSpot Management: ~ Build dashboards, track KPIs, and ensure an efficient sales pipeline through automation and optimization of HubSpot workflows. Collaborate with partners and agencies to test, measure, and refine marketing campaigns for optimal performance. Has at least 2 years of experience in digital marketing, sales, or growth hacking, with a proven track record of successful lead generation and conversion. Is proficient with CRM systems including building dashboards, managing pipelines, and implementing automation. Can work independently and as part of a team, with strong communication skills. Is fluent in English; Dutch is a plus. Dynamic Work Environment: Join a team dedicated to redefining education within an innovative, entrepreneurial setting. Work with an established marketing and recruitment infrastructure, including advanced tools like HubSpot, video marketing, and a fully optimized Google Ads setup. We’re targeting ambitious, entrepreneurial-minded young people aged 17 to 24, primarily from Europe (Netherlands, Benelux, Scandinavia, Southern Europe and Eastern Europe), with some interest from Southeast Asia and Africa. These are students and young professionals who are: Future Founders: People actively looking for a hands-on, practical education that helps them grow as entrepreneurs and prepare for the challenges of building a startup. At Unknown University, we’ve built a marketing engine that’s already firing on all cylinders. Our sophisticated funnel setup, powered by HubSpot, nurtures leads through tailored email flows, automated sequences, and high-quality content. If you thrive in a dynamic, fast-paced environment where you can supercharge conversion rates, optimize funnels, and create an even stronger lead generation machine, we want you on our team. Submit your application, including your CV and cover letter, today. Let’s create the future together at Unknown University of Applied Sciences.

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